A new kind of auto show experience: the story behind Bronco Mountain

October 29, 2021|

After nearly 3 years, Motor Bella marks the return of the auto show to Motor City. But the event (which kicked off this week outside of Detroit) is not a traditional auto show. It’s an entirely new kind of engagement, and (in our opinion) this kind of new is super compelling. Modern audience expectations have shifted considerably in recent years. Traditional auto shows — [...]

Using tech to eliminate friction

June 21, 2021|

As experiential marketers, EWI follows retail trends closely, as they unquestionably color the canvas upon which we work. This blog is the third in a series examining the changes we see shaping the future of post-COVID retail. And today, we’ll take a look at the growing importance of technology surrounding the retail experience.  As COVID case rates drop and vaccine [...]

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