Kia’s brand has matured. A new company purpose — “Movement that Inspires” — a bold new logo, cutting edge technology and premium vehicles have moved Kia upstream.

Kia’s new brand position called for an upscale, tech-forward auto show presence. We created architecture, interactives and technology that would exude Kia’s refined character.

The exhibit featured bold design choices and premium materials throughout.

The space highlighted the strength of Kia’s EV product offering.

Dedicated spaces familiarized customers with the technology that underpins Kia’s electrification.

Kia’s EV9 concept debuted atop a custom-build and programmed LED installation.

Videos moved seamlessly across the background and floor, making the EV9 concept look like it was in motion sitting on the show floor.

A custom interactive display let guests explore color and trim options of Kia vehicles without having to touch anything.

UltraLeap technology used ultrasound waves to project tactile sensations onto users’ hands, providing “touchless” haptic feedback.

Two driving simulators allowed attendees to “jump in the driver’s seat” of a new Kia. Multiple OLED displays, six inches of articulated motion, and rumble effects made the driving experience true to life.